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Amazon launches the machine learning “infrentia” chip

Amazon launches a new machine learning chip this technology is entering the market which has stirred the Nvidia and Intel to boost up their earnings.


Amazon is one of the massive purchases of microchips from Intel and Nvidia. These chips are used for amazons computing unit and web services. Now Amazon has launched chip designed by them in the tech market.

This chip by Amazon is known as “infrentia” which has been designed with factors including artificial intelligence and algorithm. The invention of infrentia chip by Amazon is definitely a major drawback for the Intel and Nvidia Corp.

Now, the semiconductors of Intel and Nvidia are no use for amazons booming cloud computing unit. The artificial intelligence in the machine stimulates it to perform incredible tasks. The chip can do several tasks such like the incoming audio can be scanned and it can be translated to text requests.


The machine learning chip has no direct effect on the business of Intel and Nvidia because Amazon has not planned to sell this technology to the customers. The purpose to design it was to provide services for its cloud customers.

If Amazon plans to sell its own chips on the market then it will divest both the Intel and Nvidia corps. The amazon’s machine learning chip technology helps them to provide the deepest set of machine learning with artificial intelligence for the businesses. Let’s see some of the key factors involved with the infrentia chip.


Information about the infrentia chip
Intel processors are one of the dominating business entities in the technical market. The Nvidia is also a tough competitor for Intel in selling the machine learning inferences. Analysts believe that by 2021 the technology will be 12 billion worth.

However, Amazon has launched its processor chip on Monday for the graviton cloud unit. The soft bank group which is controlled by arm holdings has powered this chip technology of Amazon.

The arm based chips are used in several technologies such as mobile devices and now numerous companies are trying to make it suitable for data centres. It is challenging for the dominating Intel business as the arm chips in data centres have great potential in the market.


The machine learning chip of Amazon has been optimized with machine learning with high computing performance and there is no compromise on the security and analytical factors. This technology as several implausible elements such as artificial intelligence, frameworks and it is flexible to provide services.

Amazon is not only the vendor to produce its own cloud computing chip. The artificial chip was designed by Google’s cloud unit which was unveiled in 2016. This chip was designed by Google to take over the chips of Nvidia.


It may be very expensive to design and produce custom chips on the market. Many analysts have suggested that the production of these chips is a huge investment, needs lots of research and massive capital expense. This technology is suitable for big tech companies.


The customer demand for the Google custom chips has been very strong. For software customizations, they are also very expensive. The access to TPU chip costs 2.4 dollars in the United States. It can be concluded that amazons machine learning chip has great potential in the market.

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